Gift of Living Donation

Mission: To improve patients’ quality of life by increasing the availability of donor organs and tissues, upholding high standards, and providing community education.

The GOLD (Giftoflivingdonation.org) works to increase awareness and education about becoming a living organ donor when a friend or family member is in need of a kidney or partial liver transplant.

Our goal is to become a marketing association for all living organ transplant stakeholders, i.e., pharmaceutical cos., insurance cos., government, transplant centers, related medical entities and philanthropic groups and individuals. By pooling our resources, we want to create Advertising, media and marketing content that is unique and focused.

The GOLD believes a key to saving lives is inspiring a culture shift around donation. Through outreach, education, and media messaging focused on the virtues of selfless giving, we aim to promote living donation as an act of love and human connection within the New York area. Giving has as much or more to do with the giver than the receiver.